THE ASAHI SHIMBUN
The Internet surpassed magazines in terms of advertising expenditures in Japan in 2007, and now trails only television and newspapers as the media choice for ads, according to a report.
The report, compiled by advertising giant Dentsu Inc., said Wednesday that Internet ad expenditures soared 24.4 percent from 2006 to 600.3 billion yen, while the total expenditures edged up 1.1 percent to 7.0191 trillion yen.
The total for the four other major media--television, newspapers, magazines and radio--fell 2.6 percent to 3.5699 trillion yen in 2007.
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Friday, February 22, 2008
Internet surpasses magazines for ad spending
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