From being a mere research tool, the Internet is now kicking aside the traditional media in terms of influence. In France, Germany and the UK, Internet influence is twice the influence of television and ten times the influence of printed media.
The Internet also plays a vital role in decision-making. More and more individuals from the aforementioned countries also rely on the Internet in formulating their decisions.
These, and other findings are available here>>>
Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts
Monday, June 30, 2008
Digital Supremacy
Friday, April 25, 2008
China Tops US for Internet Population Lead
Steven Schwankert, IDG News Service
China has proclaimed itself the world's largest Internet market, with 221 million Internet users, state media reported Thursday.
The Ministry of Information Industry (MII) cited statistics from the China Internet Network Information Centre (CNNIC), a quasi-government organization that reports to the MII. China reached the magic mark at the end of February, English-language newspaper China Daily reported. In March, Beijing-based telecommunications consultancy and research firm BDA China reported that China had overtaken the U.S. in total Internet users.
Read more here
Wednesday, March 12, 2008
People power transforms the web in next online revolution
By: Charles Leadbetter/The Observer, March 9 2008
n July 2004, US cinema advertisements for Halo 2, the science fiction computer game, briefly carried the address for a website - ilovebees.com - which appeared to belong to a beekeeper who had mysteriously disappeared. Her honey-based recipes had been replaced by an apparently random list of numbers. Over four months 600,000 people joined in solving the mystery of what the numbers meant. What unfolded was a striking display of 'We Think': structured, mass collaborative creativity and intelligence.
People set up blogs and bulletin boards, websites and instant message groups. One 4,000-strong group, the Beekeepers, became the community's core, and discovered that the numbers were 210 sets of global positioning co-ordinates around the world and at each there was a public payphone.
The game's designers at 42 Entertainment in Los Angeles set the players a series of complex tasks and on the final day started calling 1,000 payphones on the East Coast of America. Whoever answered had to provide five words of intimate information, such as the name of their first girlfriend. The caller would then call another phone within the hour and expect to be told the five words. In the last of 12 challenges that day, the players had just 15 seconds to get the five words. They never once failed.
If ingenious games designers can inspire thousands of people to collaborate to solve a puzzle, could we do something similar to tackle global warming, keep communities safe, provide support for the elderly, help disaster victims, lend and borrow money, conduct political and policy debates, teach and learn, design and make physical products?
Read more>>>
Friday, February 22, 2008
Internet surpasses magazines for ad spending
THE ASAHI SHIMBUN
The Internet surpassed magazines in terms of advertising expenditures in Japan in 2007, and now trails only television and newspapers as the media choice for ads, according to a report.
The report, compiled by advertising giant Dentsu Inc., said Wednesday that Internet ad expenditures soared 24.4 percent from 2006 to 600.3 billion yen, while the total expenditures edged up 1.1 percent to 7.0191 trillion yen.
The total for the four other major media--television, newspapers, magazines and radio--fell 2.6 percent to 3.5699 trillion yen in 2007.
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